Growth Marketing · Creative Strategist

I build creative strategy that scales DTC brands to 8 figures.

$10M+ revenue generated in the last 2 years

👋 Hi, I'm Domnikiia (aka Nika) – a Creative Strategist with 6+ years of experience scaling DTC eCommerce brands through performance creative strategy.

For the past 2 years, I've specialized in performance creative strategy – staying ahead of Meta's evolving ad landscape and AI by building scalable creative infrastructure, diversified formats, creative and customer analysis, and psychology-driven copy that converts.

I'm open to Senior Creative Strategist roles, paid social consulting, and full-funnel optimization projects.

Talk to Nika Connect on LinkedIn

Selected work

Key achievements

7-figure brand

$532K

Bedding — ad spend driven

Scaled hero storytelling and objection-handling creative over a year of testing.

ROAS: 5.87x
Hit ads: 11
Top ad: $63K

Skincare brand

$1.2M

Skincare — ad spend driven

A David-vs-Goliath narrative became the account's highest-spending concept.

Growth: +42%
D&G spend: $337K
D&G ROAS: 1.18x

8-figure brand

$1.1M

Car diagnostics — ad spend driven

An AI-generated amateur-investigation format became the account's best hook-rate concept.

Investigation: $673K
Hook rate: 71%
Growth: +11%

8-figure brand

$1.27M

Haircare — ad spend driven

Before/after proof content anchored the account's top-performing creative.

ROAS: 1.53x
Growth: +30%
Top ad: $260K

Personal-care brand

$438K

Personal care — ad spend driven

480 ads tested across talking-head, UGC and AI-stitched formats.

Hook rate: 25%
Top ad: $85K
ROAS (top): 1.03x

Insight

Mapping personas × awareness stages to find the angles worth testing — and pairing each with an intent-specific landing page.

Creative

Briefs, psychology-driven scripts and diversified formats, built from a reusable hook & angle library.

Scale

A disciplined testing loop with clear KPIs — turning winners into $54k+ spend ads while protecting ROAS.

Case studies

Wellness e-commerce brand

Creative strategy · Creative ops · Apr–Sep 2025

+156%

Spend Growth

$1.79M invested, Apr–Sep 2025

Scaled spend as disciplined testing compounded winners into bigger, reinvested budgets.

+167%

Revenue Growth

Outpacing spend growth

Purchase value growth accelerated faster than spend, lifting blended ROAS over the period.

1.58x

ROAS

+4.25% period over period

Blended return on ad spend across the account, improving even as budgets scaled up.

$2.84M

Total Revenue

286K+ add-to-carts, +318%

Purchase value generated from the creative engine and testing loop, as add-to-cart volume nearly quadrupled.

8-figure car-diagnostics brand

Creative strategy · Paid social · Mar–Oct 2026

$1.1M

Ad Spend

Across the ad sets I produced

Spend on the creative concepts and formats I scripted and briefed for the account.

52%

Avg Hook Rate

Across tested investigation & talking-head formats

Multiple AI-generated-creator investigation iterations were tested into scale, each lifting hook rate over the last.

$673K

Amateur Investigation

Across all tested iterations, 31% hold rate

An AI-generated-creator investigation concept became the account's best-performing creative, scaled through iteration after iteration.

8-figure haircare brand

Creative strategy · Paid social · Mar–Sep 2026

$1.27M

Ad Spend

Across 215 ads I produced

Spend across the creative concepts I scripted and briefed, averaging a 1.53x ROAS.

+30%

Account Growth

Total ad spend, period over period

Overall account spend scaled from $9.16M to $11.93M across comparable periods as winning concepts were pushed harder.

$260K

Top Ad

1.27x ROAS across iterations

A before/after transformation format became the account's top-spending single creative.

Skincare brand

Creative strategy · Paid social · Nov 2025–Jul 2026

$1.2M

Ad Spend

On the concepts I produced

Spend across ads I scripted and briefed, out of a ~$2.6M account total over the period.

+42%

Account Growth

Total ad spend, period over period

Overall account spend scaled from $1.83M to $2.6M across comparable periods as winning concepts were pushed harder.

$337K

David & Goliath

1.18x ROAS across 4 iterations

A David-vs-Goliath brand narrative became the single highest-spending concept in the account, tested across multiple hook variants.

Personal-care brand

Creative strategy · Paid social · 2025–2026

$438K

Ad Spend

Across 480 ads I produced

Spend across talking-head, UGC and AI-stitched concepts tested for the account.

25%

Avg Hook Rate

Across all tested ads

Average hook rate across the full tested set, well above typical category benchmarks.

$85K

Top Ad

1.03x ROAS

A TV-news-style stitch format became the account's top-spending creative.

7-figure bedding brand

Creative strategy · Paid social · 2025–2026

$532K

Ad Spend

Managed across a year of testing

Ran the account's paid social creative — hero storytelling, styling demos and objection-handling comment replies — averaging a 5.87x ROAS on net spend.

$3.13M

Revenue Driven

On that spend, at ~5.9x ROAS

Purchase value generated from the ads I wrote, briefed and tested over the period.

Hit Ads

1 scaled past $60K, 10 more past $14K

Built a reusable hook library — color coordination, certified-organic, natural materials — behind the account's highest-ROAS ad sets.

Wellness e-commerce brand

Creative strategy · Creative ops · Apr–Sep 2025

$1.79M

Ad Spend

+156% period over period

Scaled spend as disciplined testing compounded winners into bigger, reinvested budgets — the account's largest scale-up.

$2.84M

Revenue Driven

+167% period over period, 1.58x ROAS

Purchase value generated from the creative engine and testing loop built for the account.

$148K

Top Ad

15 iterations, 1.47x ROAS

A founder-story concept became the account's highest-spending creative, driving $217K+ in purchase value.

Growth Journal

Paid social · Startup

10x

Growth

Achieved through strategic Meta advertising for a startup brand

Increased brand visibility and market penetration through targeted Meta advertising campaigns, resulting in a 10x growth in customer base and brand recognition within a year.

$1.5M

Revenue

Driven within 8 months through strategic advertising

Generated $1.5M in revenue within just 8 months by implementing data-driven advertising strategies across multiple platforms, focusing on high-converting campaigns and customer acquisition tactics.

$100K+

Monthly Ad Spend

Managed on Meta

Successfully managed a monthly ad spend of $100K+ across diverse platforms including Meta, TikTok, Snapchat, and Pinterest, optimizing budget allocation and campaign performance to maximize ROI and achieve marketing objectives.

Experience

Point Guard Media

Creative Strategist

2025 – Current

Creative strategist at a performance agency running paid-social creative for 7-, 8- and 9-figure DTC brands across bedding, skincare, car diagnostics, haircare and personal care
Built creative roadmaps and ran customer research & analysis per account to find the angles worth testing before briefing a single asset
Led a creative strategy pod across 5 accounts simultaneously — client onboarding, communication, and delivering high-hit-rate concepts on a weekly cadence
Drove $1.27M in tested ad spend for an 8-figure haircare account, scaling it +30% period over period at a 1.53x ROAS
Scaled a skincare account's top creative concept to $337K in spend at 1.18x ROAS, contributing to +42% account growth
Built an AI-generated-creator investigation format for an 8-figure car-diagnostics brand that became the account's best-performing concept, scaled to $673K in tested spend
Managed a 7-figure bedding account to an 11-ad hit rate — 1 ad past $60K spend, 10 more past $14K — at a 5.87x average ROAS
Documented winning hooks and angles into a reusable library per account, reducing time-to-scale on new creative tests, while working cross-functionally to improve the creative engine and iteration process

Hears

Creative Strategist

2025

Scaled revenue ~195% by implementing internal creative production (a.k.a. creative engine) and disciplined testing loop, producing 20+ scalable winners (each $54k+ spend) at ROAS ~1.7–1.9
Partnered with founders and performance teams, working cross-functionally and providing rapid support in a fast-paced startup
Built the creative ops spine: brief templates, production workflows, vendor onboarding, SLAs/QA, and performance KPIs, reducing cycle time and improving on-time delivery
Directed concurrent workstreams: creative briefing, landing pages briefing, UGC sourcing, onboarding, copywriting, editing, team management, and high-level strategy against weekly goals, with KPI reporting for accountability
Documented learnings in a reusable hook/angle library. Wrote psychology-driven scripts that lifted hook rates and increased CVR across winning creatives
Launched bundle/offer/landing-page tests to protect AOV and ROAS at scale
Improved funnel performance by mapping personas × awareness stages and pairing creatives to intent-specific landing pages, lifting CVR and lowering CPA/CAC.

Commerce Garage

Director of Strategy

2024 – 2025

Owned media buying strategy for DTC brands, managing $300K+ monthly budgets across Meta and TikTok and Display while collaborating on SEO & Affiliate strategies to drive efficient CAC & LTV growth.
Presented performance reports in client-facing calls, providing actionable insights to improve ROAS and client retention.
Integrated AI tools like Atria, Foreplay, and ChatGPT for advanced creative testing, repetitive processes and data analysis.
Developed full-funnel paid social strategies and email marketing, achieving 3x ROAS for brands like Sympli, Nunona, Calimacil, Junior Kids, Whole Life Pet, Web Hosting Canada.
Partnered with creators, run interviews with founders for high-performing creatives, and briefed CRO experts, optimizing performance across acquisition and retention funnels.
Led cross-functional teams, established workflows and SOPs, and enhanced operational efficiency.

Orange Trail

Marketing Lead

2023 – 2024

Achieved 10x growth through strategic Meta advertising, driving $1.5 million in revenue within just 8 months for a startup brand.
Managed $100K+ monthly ad spend across Meta, TikTok, Snapchat, and Pinterest for DTC brands like Pulse of Potential, Mulat, Luciee, Super Speciosa, scaling campaigns in global markets.
Executed advanced creative testing frameworks, optimizing content for long-term performance and brand alignment.
Leveraged attribution tools (GA4, Triple Whale, Northbeam) to assess campaign effectiveness and inform data-driven decisions.
Optimized workflows and marketing initiatives using HubSpot, Zapier, Shopify, Klaviyo, Trello, ClickFunnels, Billo, Google Analytics, and MailChimp.

Wolf Media Digital

Full-Stack Media Buyer

2021 – 2023

Managed and scaled advertising campaigns with high budgets (100k+) on Meta, Google, and Tiktok to drive engagement and ROI.
Developed data-driven creative strategies and briefs for the creative teams to optimize campaign performance.
Achieved 3+ ROAS across managed accounts and 90% retention rate of my clients

Freelance

Digital Marketing Specialist

2019 – 2021

Top-rated freelancer with a 100% success rate and 180+ 5-star reviews on Upwork and Fiverr.
Scaled $100K+ ad campaigns across Meta, Google, TikTok, Snapchat, and Pinterest.
Implemented effective upper-funnel strategies, increasing engagement by 40% and accelerating customer acquisition.

Google (Vendor)

Community Manager

2016 – 2021

Managed a 20,000+ member community on the Street View Discussion Forum.
Supported content creation for Google Maps, ensuring seamless operations.
Built knowledge base for the Street View trusted community to boost brand awareness and customer journey mapping.

What I do

Creative Strategy

Directing and managing the creation of high-performing advertising assets for Meta, Google, TikTok, and Pinterest using data-driven insights using Atria, Foreplay, Motion.

Full-Funnel Optimisation

Proficiently managing and scaling 6-figure advertising budgets on paid social, while also improving customer journey, email marketing and offer.

Performance Marketing

Leveraging GA4, Triple Whale, and Motion for data-led campaign optimization to improve CAC, new customers percentage, and enhancing LTV.

Team Leadership

Managing a creative team of 10+ executives and CRO specialists, overseeing onboarding and support for new paid social executives to drive successful marketing campaigns

Process Building & AI

Extensive experience with various A/B testing strategies, optimising workflows, knowledge research & building SOPs, DPA ads and prompt systems for ChatGPT.

Landing Page Optimization

Using tools like Unbounce, PageSpeed as well as heatmaps to optimize landing pages, working on design improvements to increase conversion rates and user engagement.

Platforms

Meta AdsTikTok AdsGoogle AdsSnapchat AdsPinterest AdsReddit Ads

Analytics

GA4Triple WhaleUnbouncePageSpeed

Creative

BilloAppMotionAtriaForeplaySmartlyMeta Sound CollectionElevenLabsChatGPTMidJourney

Management

SlackAsanaZapierFigmaMonday

What people say

"Domnikiia is the media buyer you NEED. In just 6 weeks, she scaled us from $5000/month in spend to over $16k/month while achieving a solid 3.5x ROAS. She’s super easy to work with and truly engaged. No sugarcoating or empty promises—she laid out a clear path for what we needed to do to succeed on Meta, and by strictly following her lead, we achieved outstanding results. I will 100% recommend her to anyone serious about scaling!"

Will JagoFounder of AllOutSocial

"Domnikiia is one of the best and most proactive Marketing Managers I’ve ever had the pleasure of working with. Her expertise and dedication are unparalleled, and she brought a level of insight and strategic thinking that elevated every project we collaborated on."
"What truly stood out was her analytical approach to performance. She helped me see my creative work through a new lens, teaching me how to refine it for maximum impact and efficiency."

Victor BianchiniSenior Art Director at Commerce Garage

More feedback you can find here or ask me for references.

Education & certifications

Bachelor's DegreeMass Communications & Journalism - Sofia University

Meta CertifiedMedia Buying Professional

Google CertifiedAnalytics & Google Ads

HubSpot CertifiedContent Writing

Scaling on Paid Social MentorshipDaily Mentor