Hears
Creative Strategist (2025) Scaled revenue ~195% by implementing internal creative production (a.k.a. creative engine) and disciplined testing loop, producing 20+ scalable winners (each €50k+ spend) at ROAS ~1.7–1.9 Partnered with founders and performance teams, working cross-functionally and providing rapid support in a fast-paced startup Built the creative ops spine: brief templates, production workflows, vendor onboarding, SLAs/QA, and performance KPIs, reducing cycle time and improving on-time delivery Directed concurrent workstreams: creative briefing, landing pages briefing, UGC sourcing, onboarding, copywriting, editing, team management, and high-level strategy against weekly goals, with KPI reporting for accountability Documented learnings in a reusable hook/angle library. Wrote psychology-driven scripts that lifted hook rates and increased CVR across winning creatives Launched bundle/offer/landing-page tests to protect AOV and ROAS at scale Improved funnel performance by mapping personas × awareness stages and pairing creatives to intent-specific landing pages, lifting CVR and lowering CPA/CAC.
Commerce Garage
Director of Strategy (2024 - 2025) Owned media buying strategy for DTC brands, managing $300K+ monthly budgets across Meta and TikTok and Display while collaborating on SEO & Affiliate strategies to drive efficient CAC & LTV growth. Presented performance reports in client-facing calls, providing actionable insights to improve ROAS and client retention. Integrated AI tools like Atria, Foreplay, and ChatGPT for advanced creative testing, repetitive processes and data analysis. Developed full-funnel paid social strategies and email marketing, achieving 3x ROAS for brands like Sympli, Nunona, Calimacil, Junior Kids, Whole Life Pet, Web Hosting Canada. Partnered with creators, run interviews with founders for high-performing creatives, and briefed CRO experts, optimizing performance across acquisition and retention funnels. Led cross-functional teams, established workflows and SOPs, and enhanced operational efficiency.
Orange Trail
Marketing Lead (2023 - 2024) Achieved 10x growth through strategic Meta advertising, driving $1.5 million in revenue within just 8 months for a startup brand. Managed $100K+ monthly ad spend across Meta, TikTok, Snapchat, and Pinterest for DTC brands like Pulse of Potential, Mulat, Luciee, Super Speciosa, scaling campaigns in global markets. Executed advanced creative testing frameworks, optimizing content for long-term performance and brand alignment. Leveraged attribution tools (GA4, Triple Whale, Northbeam) to assess campaign effectiveness and inform data-driven decisions. Optimized workflows and marketing initiatives using HubSpot, Zapier, Shopify, Klaviyo, Trello, ClickFunnels, Billo, Google Analytics, and MailChimp.
Wolf Media Digital
Full-Stack Media Buyer (2021 - 2023) Managed and scaled advertising campaigns with high budgets (100k+) on Meta, Google, and Tiktok to drive engagement and ROI. Developed data-driven creative strategies and briefs for the creative teams to optimize campaign performance. Achieved 3+ ROAS across managed accounts and 90% retention rate of my clients
Freelance
Digital Marketing Specialist (2019 - 2021) Top-rated freelancer with a 100% success rate and 180+ 5-star reviews on Upwork and Fiverr. Scaled $100K+ ad campaigns across Meta, Google, TikTok, Snapchat, and Pinterest. Implemented effective upper-funnel strategies, increasing engagement by 40% and accelerating customer acquisition.
Google (Vendor)
Community Manager (2016 - 2021) Managed a 20,000+ member community on the Street View Discussion Forum. Supported content creation for Google Maps, ensuring seamless operations. Built knowledge base for the Street View trusted community to boost brand awareness and customer journey mapping.
E-commerce brand
Growth Achieved through strategic creative ops. Built the creative ops spine: brief templates, production workflows, vendor onboarding, SLAs/QA, and performance KPIs, reducing cycle time and improving on-time delivery Revenue Driven within 8 months through creative strategy Scaled revenue ~195% by implementing internal creative production (a.k.a. creative engine) and disciplined testing loop. Hit Ads Delivered 20+ scalable winners Wrote psychology-driven scripts that lifted hook rates and increased CVR across winning creatives delivering 20+ scalable winners. Documented learnings in a reusable hook/angle library.
Growth Journal
Growth Achieved through strategic Meta advertising for a startup brand Increased brand visibility and market penetration through targeted Meta advertising campaigns, resulting in a 10x growth in customer base and brand recognition within a year. Revenue Driven within 8 months through strategic advertising Generated $1.5M in revenue within just 8 months by implementing data-driven advertising strategies across multiple platforms, focusing on high-converting campaigns and customer acquisition tactics. Monthly Ad Spend Managed on Meta Successfully managed a monthly ad spend of $100K+ across diverse platforms including Meta, TikTok, Snapchat, and Pinterest, optimizing budget allocation and campaign performance to maximize ROI and achieve marketing objectives.
Canadian Retail Brand
ROAS Achieved through full-funnel strategy Enhanced return on ad spend by 5.89x through comprehensive full-funnel marketing strategies. New Customer Purchases Increase via landing page optimization Improved new customer purchases by 272% through meticulous optimizations through Triple Whale, audience exclusions and specific targeting. Efficiency Boosted by AI powered tools Integrating AI-powered tools such as Atria and Foreplay, which enhanced creative testing, audience segmentation, and data-driven decision-making.
Sustainable Fashion
Customer Acquisition Increase through targeted social media ads Expanded customer acquisition by 150% through strategically targeted social media advertising campaigns on platforms like Meta and TikTok, leveraging A/B testing of ad creatives, UGC creatives, collaborations with influencers and audience targeting to maximize ROI. Engagement Improved with UGC creative strategy Boosted user engagement by 60% through an innovative UGC creative strategy, incorporating authentic customer-generated content into ad campaigns to build trust, enhance brand credibility, and drive higher conversion rates. Increase in revenue Achieved through Meta and TikTok Efficiently managed an ad spend of $50K/month across Meta, optimizing budget allocation and campaign performance to achieve 127% growth in revenue, while closely monitoring CAC and LTV and delivering 3x ROAS.
Jiu Jitsu Clothing Brand
Increase in spend Achieved through paid social for 7 months Implemented strategic content marketing initiatives, we managed to scale budgets by 1328% while achieving incredible ROAS of 12.45x for 7 months, focusing on creative strategy to drive and engage new customers. Brand Awareness Lift through influencer campaigns Increased brand awareness by 40% through well-crafted influencer marketing campaigns on Meta, Reddit and TikTok, collaborating with key influencers to expand brand reach, enhance brand perception, and cultivate stronger customer relationships. Conversion rate Improvement with offer optimization Improved conversion rates by 25% through rigorous offer optimization strategies, refining promotional offers and incentives to make them more appealing to potential customers and increase the likelihood of purchase.